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From Screen to Store: The New Wave of Character Marketing
Have you ever walked into a convenience store after school, looking for a simple snack, and found yo...
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The End of the 'One Job' Era? Korea Embraces the 'N-Job' Future
Many office workers today feel a constant pressure to build a perfect career path. The traditional i...
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Is 'Digital Cash' from the Government Coming to Your Wallet?
Imagine getting a government subsidy, like a childcare benefit or an energy rebate, not as a bank tr...
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The New Power Spenders: How Brands Are Courting the 'Active Senior' Market
Photo by Iuliia Pilipeichenko / UnsplashFor a long time, marketing for people over 50 focused on qui...
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Are Robots Ready for a Promotion?
Many of us imagine robots in factories as simple mechanical arms, performing the same repetitive tas...
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Good Deeds, Good Business: Why Companies Are Showing They Care
Photo by Declan Sun / UnsplashWhen you buy a cup of coffee or a new smartphone, do you think about t...
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When K-Pop Meets K-Webtoons: A New Business Chapter
Imagine your favorite K-pop star not just singing on stage, but also appearing as a character in a p...
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Why Are Big Brands Turning to 'Human' Connections in an AI World?
Photo by Solen Feyissa / UnsplashIn our daily lives, we're surrounded by artificial intelligence. AI...
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More Than a Game: Why Sports Teams Are Now Opening Shops in Trendy Neighborhoods
Photo by Jonathon Nielsen / UnsplashImagine walking through a cool neighborhood like Seongsu-dong af...
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Your Local Convenience Store Is Turning into a Theme Park
Photo by Polina Kneis / UnsplashHave you ever stopped by a convenience store just to grab a quick sn...
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A Global Brand Enters the K-Beauty Arena
Photo by KIBOCK DO / UnsplashImagine you are a marketing manager for a famous global brand. Your nex...
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No Driver, No Problem: Robots Deliver in Seoul
Photo by Clark Gu / UnsplashHave you ever missed an important delivery because you weren't home? It'...
